The Hup Agency is a creative marketing and digital communications agency based in Princes Risborough, providing high quality services within web development, inbound marketing strategies, various digital marketing solutions and more.
Working together with the Hup Agency as part of their integrated service offering, Avancera was able to provide very specific expertise within IT marketing and content creation for complex technology solutions.
“The reason we started working with Åsa at Avancera, was the fact that we needed an expert in software marketing”, says Phil Fryer-Ward, Founder and Creative Director at the Hup Agency. “We wanted to extend our offering to developing very specific content marketing services and through working with Avancera we were able to achieve just that.”
One key aspect of the successful partnership between the Hup Agency and Avancera was the reliable delivery of consistent, high quality content. “We were able to brief Åsa, safe in the knowledge that she would come back with well-researched and well-written copy. She works to specification, she hits deadlines and is able to take a project through from start to finish, with minimum interference from us. This in turn enables us to instead focus on building stronger customer relationships and develop business development strategies.”
Another important factor for the Hup Agency when choosing Avancera as content development partner, was their extensive marketing experience and capabilities drawn from years of working in corporate IT marketing teams. This meant that Avancera were able to not only create content from brief, but also suggest projects for the Hup Agency to offer to clients or use themselves.
“Working with Åsa is very easy, “ Phil adds. “She aligns herself very well to our business and she is highly professional and competent. I would recommend hers and Avancera’s services to anyone.”